An online bookseller opened its digital doors in 1995. Within a month, it had shipped books to 45 countries and all 50 states, carrying out founder Jeff Bezos’ mission to “get big fast.” Today, you can still buy books on Amazon, but you’re just as likely to purchase a couch. Or live ladybugs. Or rent a herd of goats to mow your lawn. There’s no question that Amazon has set the standards in online retail. Here’s a quick look at what your company could be competing with.
Amazon Delivery Options
More than 100 million people who shop on Amazon are Prime members. For a low monthly or yearly fee, Prime members get free two-day shipping. Some cities have same-day delivery available, and certain zip codes can get free two-hour delivery. A common pain point for shoppers is paying for shipping, and so Amazon Prime members may be more likely to order a product from Amazon than from anywhere else. Free two-day shipping available from Amazon has also had a domino effect. Other online retailers are feeling the pressure to offer free, rapid delivery in order to compete with Amazon.
One-Click Ordering
Amazon knows that customers often buy the same thing multiple times, such as pet supplies and household products. When a Prime member visits the site, he or she sees customized buttons corresponding to frequently purchased products. All it takes is one click on the “Buy Now” button to re-order a product. Similarly, when a customer visits the product description for any given item, he or she can click on “Buy Now with 1-Click” and the order is automatically processed—no need to re-enter billing or shipping information.
Amazon Echo
Amazon Echo is a hands-free, voice-controlled device that users can place in their homes to serve as their digital assistants. But Echo also serves as a shopping encourager. Just ask, “Alexa, what are your deals?” and shoppers will hear about the weekly deals. They can also re-order certain products with a voice command.
With Xcel Delivery Services, companies of any size can effectively compete with retail giants like Amazon. We provide multi-industry services, with warehousing and distribution available in Phoenix. Call (602) 368-1300 if you have any questions about our one-hour, two-hour, or long-distance delivery services.
